Come meet us at the TPM conference March 3-6 in Long Beach, California. On day three of the conference, Sentury Tire will present their case study about how they integrated their supply chain visibility data with Salesforce to provide better service to their customers. We'd love to see you there!

Session details:

Wednesday, March 6, 10:00 -11:00 am.

Location: Room 104C, First Floor

Providing Supply Chain Visibility to Your Sales Team: A Sentury Tire Case Study

Your logistics team may know what’s going on with your shipments, but what about the rest of the company? The sales team at Sentury Tire needed better information about when shipments would arrive so they could let their customers know when to expect delivery. Without access to updated shipment information in a usable format, their only option was to ask the logistics team for updates, an inefficient process that resulted in unnecessary manual work.

Because the sales team needed the information in the context of its customers and their orders, Sentury Tire implemented an integration with Salesforce to combine the tracking and status information about their shipments with their customer and sales information. This gave sales team direct access to real-time updates about the status of their shipments for their customers and freed the logistics team to focus on managing logistics and distribution.

Juan Tatis, Sentury Tire’s director of logistics and supply chain, will discuss the company’s approach to integrating its logistics and sales data, and how it has enabled Sentury to provide better service to its customers.