Crux Systems Insights

Powering the next generation of ocean visibility

May 8, 2019 by Jennifer Colvin |

Logistics, News

The logistics and supply chain industry has been headed in the direction of real-time, multi-modal visibility for some time. However, real supply chain visibility involves knowing more than just the location of your cargo.

For a comprehensive approach to visibility, companies like Crux Systems and project44 are utilizing high-quality, real-time data to provide deeper insight into what’s happening with your shipments.

This topic was recently explored by a panel of experts at the Industrial Exchange conference in Miami Beach, where a panel of experts (including project44 president Tommy Barnes and our CEO Eric Klein) discussed the ways digitalization is enabling increased productivity, lower freight costs, and enhanced transparency.

Advanced visibility is a collaborative effort

Visibility data has come a long way in recent years. With new technology solutions emerging, the quality and timeliness of data has been improving across the entire supply chain.

True end-to-end supply chain visibility will only be achieved through partnerships, as there are simply too many integrations and companies you need to work with for any one party to do it alone. When companies make it easy to share data and work with partners to integrate their solutions, everyone benefits from a more robust solution that avoids the limitations from data silos.

More data to power your visibility operations and beyond

While data silos can lead to an incomplete visibility picture, an overabundance of data can be just as problematic. Data works best when it’s curated, normalized, and can be integrated with other systems.

The possibilities extend beyond visibility operations. Gartner predicts, “By 2023, at least 50% of large global companies will be using AI, advanced analytics and IoT in supply chain operations.”

These modern technological components are the next phase for supply chains, but they cannot be powered by data from legacy feeds. In order to fully realize their capabilities, companies will need to integrate data feeds from modern technology with their supply chain partners.

Creating a complete view of the end-to-end supply chain requires all of us to work together. Everyone who is involved in getting a shipment to its destination, every system affected by that shipment data, and every company that relies on it plays an important role.

We believe in the power of partnerships, which is why we’re working with project44 to provide the next-level of visibility data and functionality for ocean cargo and beyond.