To provide better visibility, we create better data
We consistently hear from our customers about the importance of knowing what's happening with their cargo so they can do better planning. That starts with getting accurate ETAs for vessel arrivals, and better information around the status of their containers at the terminals.
That's why we provide more than just location information about your shipments. Knowing where your cargo currently is located isn't enough. You need to know what's happening with your shipment, including its status and where it's headed next.
However, you can't simply rely on data from any one source like a shipping line or terminal, because it's often not accurate or complete. In fact, we've found that up to 30% of the time, information about ocean cargo is either missing, incomplete, or simply wrong.
To address this, we compile data from more than 100 different sources, including terminals across North America, all major shipping lines, and our customer's internal systems. Our service normalizes your data, fills in the missing information to ensure completeness, identifies anomalies, and verifies accuracy. All of which a single shipping line, or even a group of terminals, could never provide.
If you've experienced the problems with relying on a shipping line or a terminal for visibility into what's happening with your shipments, you're not alone. This recent JOC article from Eric Johnson outlines some of the common issues with data from these sources, and the benefits of using third-party systems to get better information: Shippers too reliant on container lines for tracking.